Big ideas and business ambition don't always mean having the largest space to operate out of. This is especially the case when it comes to smaller, newer businesses.
Of course, no one wants their brick-and-mortar location to feel like a cramped space, so it pays to consider ways of making your business feel bigger. Not only can this make customers feel more comfortable, it can provide you and your employees with a bit more breathing room (or at least the illusion of it).
Keep color in mind
Color plays a huge role in our day-to-day lives. It does everything from tell us when to stop at streetlights to whether we've been out in the sun too long. Of course, colors can also determine how we feel about a room, as well as how small or expansive it feels. In general, darker colors tend to make a room feel smaller. If you want a space to feel airier, think whites and neutral earth-tones. Pastels may also be a safe bet.
Think vertically
All too often, businesses stick with the tried and true when it comes to displaying their products. However, thinking outside the box can help you catch consumers' eyes and make better use of your existing space.
Instead of relying on wide display tables that may take up too much room, why not consider thinner platforms and pedestals? Store display fixtures that utilize vertical space can be a real winner if your roof is high but your room is lacking in width.
Maximize space
Making the most of your existing space can be easier said than done, but there are various creative ways to make your shop pop without sacrificing much-needed floor space. One idea is using a slatwall.
These allow you to transform an ordinary wall into a space to showcase merchandise. Not only can you add some visual pizzazz to slat walls with colored accent strips, you can attach anchors to the paneling that allow you to display products at different heights.
In this way, you can do away with standard display tables and focus on a built-in solution to save space. Specialty hooks, scanning hooks with label holders, hat displays, wire shelves – slatwalls can do it all.
So next time you're considering retail display fixtures, think about what strategies you can use to make your small business space match your big aspirations.
