Clothing sales cover a very wide variety of territory, from formal outfits to t-shirts and jeans, and from individual sections in a larger, multi-purpose store to an entire retailer dedicated to one style or market. No matter how or why you sell clothes, having an exciting and engaging set of retail display fixtures makes it easier to initially attract customers and help them find the specific items they want. Here are a few components of a strong design that retailers can use to better showcase their merchandise and encourage purchases:
- Have a solid foundation: Clothes racks and store display fixtures are the foundation that successful displays are built on. Whether a retailer wants to put together a seasonal display, one that highlights a new range of products or simply showcase available inventory, having an array of clothing racks and apparel fixtures makes creating new and different displays an easy process. Switching things up and using different components in displays is an easy way to provide a visual refresher and stop things from looking stale.
- Utilize vertical and horizontal space: Rare is the retailer that doesn't have at least a few walls in its storefront. Even business that set up in shared markets have dividers between them and the next merchant. For this reason, taking advantage of both the floor and wall space in a business is a near-universal best practice for clothing stores. Use slatwall or gridwall to turn bare walls into visual merchandising displays. Business blog Retail Minded pointed out that a two-tier approach, where certain items are showcased above the reach of most customers with easily accessible supplies folded and stored below, can be especially effective. A useful and customizable option for taking advantage of wall space is slatwall, along with associated hooks and accessories.
- Accessorize the end caps: Just as supermarkets put featured and complimentary items at the short edge of aisles, clothing retailers can do the same with their display fixtures. Whether using moveable racks or a more immobile fixtures, clothing stores can put accessory items near the clothes they're meant to pair with while still providing a distinct area of display for both. AZ Central pointed out that there is less room on end caps and that they're some of the most valuable retail real estate in a store, so businesses shouldn't use them for large featured displays. Instead, placing accessories and complementing items near the major pieces of clothing helps guide customers to the secondary purchases that help to spur revenue.