Different showcases and their uses


Showcases and cash wraps are both useful items for retailers that sell products that cannot be easily hung from hooks or placed on a hanger. Such items could still in theory be clothes, but these are likely going to be very delicate items such as fine lace, which cannot be hung very easily, but could be folded and stored in glass to be kept safe. Another use for items like showcases is to show jewelry. These items are perfect for that because they can be closed easily to prevent theft. The items would still require either props, boxes or jewelry displays to be properly shown to the customer, as putting the jewelry on the bare glass or wooden shelves would be unattractive or at least not look as professional as a carefully made necklace draped over a proper display.

Showing jewelry is very simple when done using a glass showcase or a display cube. Remember that customers will be strongly affected by the candy-shop theory of showing jewelry. This is a method where many items are placed closely together, as in a candy shop where it is difficult to choose just one item. When someone has to narrow down his or her choice among a handful of beautiful pieces that are only a few centimeters apart, it may be the case that two or three items are bought at once in the case of less expensive products. For something that is made of gold or has precious stones, the shopper might come back later to see if the jewelry is still in stock.

Lighting is crucial for showing jewelry, because people expect the items to sparkle. Remember this when putting up lights.

What to do with cash wraps
Depending on the materials of the pieces, jewelry could additionally be shown on a cash wrap. They are also useful for selling books or knickknacks. Anything with a matte finish would likely do well because it would go along with the beautiful wooden surface of a crash wrap. Books look best when they are organized and then shelved neatly. Other items, such as those found in antique stores, tend to look best when they are shown a little more haphazardly.

Consider the color of the wood and of the products being shown when choosing a display case or a register stand. This is important for visual merchandising. A lighter color would do well to highlight the details of something, while darker woods tend to absorb light and make items harder to see but also potentially older in appearance and more antique.


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