Retail store owners must invest in their employees' satisfaction. The Harvard Business Review said a direct correlation exists between worker happiness, job performance and overall revenue. By giving your floor staff the tools they need to succeed, you ensure they greet customers with confidence and a smile.
Employees who work retail have to overcome many challenges. The Retail Customer Experience blog advised managers to find floor staff members that were friendly, patient, flexible and able to multitask. Retail employees must perform many jobs, especially during busy days. They have to prepare inventory, answer customer questions, facilitate sales and replenish stock.
"Some stores use mobile workstations to prepare merchandise on the sales floor."
In recent years, brick-and-mortar stores used mobile digital tools to help employees multitask and be more flexible. Handheld computing devices allow employees to look up information and perform financial transactions from any location in the store. The Digital Workplace Group said mobile devices make business services more available to customers and simpler for employees.
This sense of mobility is also available for physical tasks. Some stores use mobile workstations to prepare merchandise on the sales floor. Instead of ducking in back to fold clothes or wrap packages, a mobile station offers employees the materials they need to perform their duties where customers can reach them.
A mobile workstation should be just as flexible as the employee. A store should try to find product with multiple shelves for sorting and can change table surface area dependent on needed space. Managers would be wise to let employees make mobile stations their own, it gives them a sense of ownership and provides them with a tool they can depend on. For example, during the holiday season, workers could use stations they decorate themselves to wrap presents.
Mobile digital tools and retail equipment puts the solution to daily obstacles where the employees need them most.