There's a right and wrong way to accomplish any task, and creating store displays is no different. From mannequin stands to retail wood hangers, every little touch can make a difference when it comes to creating an atmosphere in a store.
Obviously the quality of displays is important, especially if you're trying to convey to consumers that an item is first-rate. Even a gorgeous, high-quality piece of jewelry is going to look cheap if your display is flimsy.
Another issue to keep in mind is what information you're trying to provide shoppers. After all, not including a clear price for consumers to view can be a big turn-off.
Space is also an important factor to keep in mind. Even if your retail display fixtures are visually appealing, having a crowded, cluttered space isn't going to do you any favors when it comes to attracting consumer interest. After all, it's hard to shop when you can't easily move around the merchandise.
However, one consideration that often falls by the wayside is how important change is for retail displays. While changing your store's design too often is both tedious and impractical, it doesn't mean you should allow things to get stale. Something as simple as moving around merchandise or displaying it in different ways on a regular basis can make a shop feel brand-new, even if the merchandise on display remains the same.
However, doing this can be easier said than done, which is why it's important to invest in fixtures that make changing around your display design easy.
Streamlining display design diversity
Before you decide to go out and buy all new retail display fixtures, think about which ones are most important for your business. For instance, clothing racks will likely be the display cornerstone for fashion stores.
You'll want to focus on racks that make movement easier, such as those that come on wheels. While you'll want a sturdy, well-made clothes rack, also keep weight in mind. A lightweight rack will be easier to move throughout the store.
However, racks aren't the only display fixture to keep in mind. Lightweight tables or those on wheels will also make it easier to routinely change up shop design.
No matter what you're selling, keep in mind how a little change here and there can keep a store feeling fresh. The key is using retail display fixtures that make such change as painless as possible.