Excellent customer service is a retail trend that will never fade out. Shoppers are constantly evaluating your retail store on whether or not they've had a pleasant experience, from employee-patron interactions to how easily they can maneuver through your merchandise. While effectively handling customer inquiries and delivering friendly service is up to you, Retail Resource can provide an array of tools to maximize customers' in-store experience in terms of visual merchandising and product organization.
An experience for the senses
Shopify reminds its readers to appeal to all of a shopper's senses, rather than just sight, when planning visual merchandising. Even if you're not in the business of baked cookies, consider providing complimentary treats for your guests as a way to show your appreciation. Easily set up a display of delectable desserts with a simple table cloth that matches your store's theme to create visual appeal and fill your store with a nostalgic aroma. Additionally, the music you play can really set the tone for a shopper's experience in your store. For an up-beat atmosphere, play today's top hits over your speakers, or choose some soft rock sounds for a more relaxed mood.
While it's important to have a variety of product options in your store, you don't want to overwhelm your guests with clutter or disorganization. Make sure your displays are always neatly arranged so that shoppers can easily find what they're looking for. Overstuffing clothes racks will make it difficult for customers to look at all the options you have to offer. In addition to aisles being cleared of loose clothing, the floor space should be wide enough for wheelchairs or strollers. If you have more products than space to display it, make a point to let customers know that you have additional sizes not on the floor.
Our variety of store decor and props provide retailers with multi-purpose options. Not only do our crates and containers add stunning visual appeal, but they can actually hold small items for shoppers to look through. Consider using unique baskets in place of dump bins to add that extra bit of flare to your customers' shopping experiences. Write-on signs are another way to send a friendly message to your patrons.This way, customers always receive a warm welcome, and you get to add more details to your decor.