Having options is one of the most important parts of successful long-term visual merchandising. Keeping displays and retail fixtures looking fresh and engaging is important when it comes to engaging repeat customers and convincing them to spend time in a store. The ability to quickly, simply and inexpensively rearrange the placement of products is an important one in a practical sense, too, as it allows retailers to accommodate new and different products efficiently. Some of the most useful items that stores can use in this regard are pegboard and gridwall fixtures. Each has some unique advantages that make them a perfect fit for a store depending on the items they sell and the clientele.
Gridwall
Gridwall is an elegant and flexible option, providing an upscale appearance that's at home in many types of stores. The versatility of gridwall is impressive, as it can serve as a freestanding display fixture as well as cover part or all of a wall in a fixed position. This framework is completed with a variety of different attachments that facilitate the display of products, whether it's shelves and baskets to hold large items – or a large quantity of a smaller product – as well as hooks to hang clothes and other pieces of merchandise from. The addition of sign holders allow for businesses to turn gridwall into a merchandising display and highlight sales and new arrivals. The inexpensive nature of these add-on components means businesses can collect a variety of different items and then mix and match as they see fit to create a visually engaging display.
Slatwall
Similar to gridwall, slatwall provides a uniform background with a variety of attachments. The most distinguishing visual difference is the overall coverage that slatwall provides over the base surface. Slatwall can be used in contrasting and complementary color strips to draw attention to the products it supports, a unique background element that can remain as hooks, shelves and baskets are swapped in and out. Of course, slatwall is also available as a free-standing retail display fixture, allowing businesses to use it in more applications.
Both of these options allow retailers to take control of the vertical space in their stores, along the edges of the room and with individual structures. The combination of a base structure with variable attachments means that these displays can change as often as a business wants, keeping them new and interesting on a consistent basis.
