Spring is the busiest retail season for nurseries, garden centers and garden centers within mass merchants. People are excited to get outside with the onset of warm weather. The end of March and early April are target dates for retailers to start displaying outdoor plants. Having product on hand is not enough by itself to gain sales and beat out competitors. Follow these tips to make sure your business is ready for the spring rush.
Inspect your current fixtures. Are they in good shape? Repair or replace and find out if any additional fixtures are needed. Make sure you have a proper place for flowers and plants in pots, flats and hanging baskets. Sturdy weather resistant displays are important to support a large load of plants.
Create displays that will make your garden center or nursery pop! Highlight popular items with your current customer base in mind. Introduce the latest items and trends to attract new customers. Showcase flowers, tools, pots and accessories to inspire veteran and first time gardeners alike. Be creative with displays but make sure they do not overpower the product. Flowers are a work of art by themselves, so you don’t want to draw in customers just to view an over the top display and leave. Arranging plants by color, size and shape is recommended.
Customers will have more time to spend shopping when they do not have to wait in line to find out a price or product name. Avoid inconvenience to your patrons by properly signing flowers and accessories. Use signs at entrances and other areas in the garden center to ensure shoppers can find and buy what they need. Not everyone is an expert. Provide product information and suggestions so customers can make an informed purchase. Don’t forget to make it clear that you are open for business by placing open signs and banners in windows and store fronts.
Following these simple tasks is a great way to attract customers and keep them coming back!