Retailers focused entirely on clothing, as well as those that sell apparel alongside other products, have plenty of options when it comes to effective display. Outerwear has unique needs in terms of presentation. Not only do shoppers want to see how a shirt or jacket looks while being worn – often requiring mannequins and mirrors – but the nature of clothing means the display is different than that of many other items.
To maximize storage and presentation space, as well as show off the best attributes of the clothing, here's a look at different retail display fixtures and the benefits they provide:
- Individual racks: Versatile and available in many different configurations, clothing racks can be selected to best match the products commonly sold by a retailer. Whether this means choosing a half-round rack to allow customers to easily peruse a wide variety of t-shirts and tops, or a double-end hang rail that allows different items to be quickly organized by color and size, is up to the business. The relatively low price points of many racks is another argument in their favor. Mobility is also a plus, as these fixtures can easily be moved to maximize available floor space and provide a quick update to in-store layout.
- T-shirt displays: These fixtures allow businesses to present the graphic portion of a t-shirt front and center, focusing on what makes the piece of clothing for sale unique. T-shirt displays range from countertop display units that show off a single shirt with available merchandise stacked on a nearby shelf, to ladder racks and rotating displays that orient the shirts' graphics toward the customer. The different possibilities for presentation allow retailers to choose an option that can attract customers while also managing available space and other unique considerations of a store front.
- Accessory fixtures: Businesses that aim to "complete the look" and let customers put together entire outfits in one stop need to be especially aware of accessory fixtures. With an effective method of display for items like belts, scarves, hats and glasses, businesses can better encourage customers to add another item to their shopping carts. Many accessory fixtures are available in countertop configurations as well, making impulse buys near the register, and on display tables next to clothing racks, easier to implement.
By evaluating the type of merchandise they sell and comparing it to the wide array of different display options, it's easy for retailers to craft an effective strategy for visual merchandising with clothing.
