The growth of branded fixtures is becoming an industry trend, as Retail Environments magazine recently pointed out. The use of shelving, tables and other items that combine form and function are becoming more popular in stores operated by major international brands. However, many small businesses, new companies and organizations don't currently have the budget in place to order large, extensively customized fixtures to promote their brands. Organizations of all sizes can create an engaging environment in stores through other means, even if they're operating on a tight budget.
A strong layout can boost business and help general sales as well as highlight specific items, as Shop Perception pointed out. Retailers that want to tie together their offerings can take a number of basic steps that enhance in-store branding, including the commitment to a few colors to use for fixtures and consistency in the tables and shelves used, among others. It's up to individual stores to find the exact type of modern store fixtures that best support and protect their products. However, once that choice has been made, attention to the details just mentioned can create a more unified and pleasing experience for shoppers and business owners as well.
