Using signs and tags to create a new store experience


Stores that properly use signs for visual merchandising can create a feeling of old world charm. For example, chalkboard signs can be evoke the feeling of small stores that only sell a handful of very fancy goods, such as gourmet food. Specials can be written on the signs and wiped clean with a damp rag. As the seasons change, the signs can reflect new deals and fluctuations in stock at the store. For example, a purveyor of craft beers and wines can usher in the summer season of products that taste better at cold temperatures or during warm sunny days by advertising this on the sign. The strategy also works for clothing retailers, such as businesses that sell used clothes and change their collections between the seasons.

Chalkboards can also go inside the store, where they can advertise particular items that are on sale, such as a certain kind of Belgian ale or a special on all T-shirts. Chalkboards can also be used creatively, such as writing down a riddle, which would reward the person who gets it right with a discount coupon or something similar.

Other signs and labels
Sometimes using old-fashioned labels that are tied to something with string is the right choice for a store. If someone is selling an expensive antique, then the charm of a label will help to make the product even more appealing. Additionally, labels can indicate when something has been sold or is at a discounted price.

Other ways to indicate a sale can simply be large signs with the details of the sale written below. Any confusion can be made clear in this way. If a company is offering a sale on all items of a certain type, then labeling those clothes with colored tags can be done easily, avoiding the difficulty of having to move clothes or objects around into a special place. Additionally, shoppers can look at something and see if it is on sale. If they are pleasantly surprised to see it is being sold at a discount, they may choose to buy it – whereas they might not have done so otherwise.

Businesses such as grocery or liquor stores can take advantage of tagging guns, which make labeling much easier than doing it by hand. One simply programs the gun to a specific price and begins tagging the items, which could be cans or individual bottles of liquor.


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